BT Global Challenge
Budget: £55,000
Technologies employed: HTML, DHTML, JavaScript, ASP
Website: http://www.inscape.com

The Client
Hill and Knowlton the Public Relations company came to Answerthink (then Think New Ideas) seeking a website for the BT Global Challenge a round the world yacht race sponsored by British Telecom. The website would be primarily aimed the

The Project
Created without clear brief from the client who changed three times during the three month project. Through careful anticipation of client expectations and BT web guidelines the project nevertheless ran relatively smoothly and within budget.

The Politics
For Answerthink, the project was something of a political 'hot potato', after a period of over 6 months during which the project had stalled, I was brought in to manage the project on the basis of my success in turning round a similarly difficult project for Du Pont.

The Outcome
The site was launched on time to coincide with a fixed date offline marketing and PR launch. A banner advertising campaign across the major financial portals and e-magazines.